Build Momentum.
Sustain Careers.
Most artists don't have a talent problem. They have a strategy problem. I'm Larry Pareigis — and I help independent artists and serious operators build the path forward, not just the next release.
28B+
Streams Generated
100s
of Artists Guided
Since 1996
Nearly 30 Years in the Music Business
What I Do (and Why It Works)
The Architect, Not the Assembly Line
LP Consulting isn't a promotion shop. It's where serious artists and operators come when they need someone to map the terrain honestly — before spending money, time, or credibility on the wrong move.
I'm Larry Pareigis. Nashville-based. Thirty years in. I've worked inside major labels, built independent campaigns from scratch, and spent decades at the intersection of radio, DSP strategy, and artist development. I've seen what works, what wastes money, and what kills momentum before it starts.
What I don't do: hand you a template and call it a plan.
What I do: ask the hard questions, build the real strategy, and point you toward execution that actually fits your goals — whether that's my team or someone else's.
If you want a yes-man, I'm the wrong call. If you want someone who'll tell you the truth and build the path forward — let's talk.
How I Help
Career & Release Strategy
You don't need another opinion. You need a clear plan. I build release strategies and career roadmaps grounded in where you actually are — not where you wish you were. First releases, multi-single rollouts, catalog pivots. We start with the truth.
Radio & Digital Promotion
Thirty years of relationships with the people who decide what gets played. Country, rock, Latin, emerging pop — regional to national. Executed through Nine North Records Label Group when the strategy calls for it.
Growth Systems & Automation
Built for artist teams, consultants, and indie labels managing real workflows — not theoretical ones. If your operation runs on chaos, we fix that first.
Mentorship & Collaboration
Not a one-off call. Not a retainer where I disappear. Ongoing relationships with artists and operators who want a strategic partner in their corner for the long game.
Representative Work
Selected Work
- •
Active rock artist — Level 2 radio campaign, SiriusXM and Pandora placements, DSP launch strategy, and fan-driven promotion that charted Top 40 Active Rock
- •
First-time singer-songwriter — built and executed a targeted YouTube campaign that took a debut video from 250 views to 64,000+ and still climbing with zero prior audience and pure strategy and execution
- •
First-time independent artist — full release architecture from zero: DSP setup, content cadence, TikTok strategy, and first 1,000 monthly listeners
- •
Legacy country artist — first digital release in catalog history, full streaming rollout and positioning strategy
- •
Startup indie label — operational infrastructure, artist onboarding systems, and campaign framework built for scale
Not Sure If We're a Fit?
Good. That's exactly where this starts. I don't take every client — and I'll tell you straight if I'm not the right call. But if you're serious about building something that lasts, let's find out.
What Working with Me Looks Like
Strategy first. Execution when it's earned.
Strategic Planning
Most artists skip this step. That's why promotion doesn't stick. Before anything gets spent or released, we figure out where you actually are, where you're trying to go, and what the realistic path looks like. No template. No guesswork.
Release Strategy
A release without a strategy is just a date on a calendar. I build the plan behind the release — song selection, timing, sequencing, and what success actually looks like before you spend a dollar promoting it.
Audience Development
Streams are not fans. I help you understand who is actually responding to your music, where they live, and how to release in a way that turns listeners into people who come back.
Strategic Partnership
Not a one-off call. Not a retainer where I disappear. Ongoing strategic partnership for artists and operators who want someone in their corner who will tell them the truth — including when the answer is no.
Ready to Build Real Momentum?
Stop guessing and start growing. Let's create a strategy that turns your music into a sustainable career.
Initial consultation • No fluff, just results